The Power of Wine Marketing

Designed to help you get more customers, increase sales, and save time.

What’s stopping you from growing your winery?

Does this sound like you…

You’re already so busy making wine and running a business. You don’t have a marketing degree. You’re overwhelmed and don’t know where to begin to learn wine marketing. You want to learn how to brand and promote your winery, but you don’t have time to figure out the latest wine marketing trends.

You’ve attended conference workshops, but a week later you forget what you’ve learned, or the tactics you were so excited to try get pushed to the back burner. It seems like every month you hear about a different tactic to grow your winery such as Facebook or online advertising and you want to know what really works. (What the heck really works anyway?)

The whole reason I created this program is because when I talked to winery owners – both those that are my clients and those I meet at conferences – I heard over and over how they don’t have time, don’t have marketing or design experience, and yet know they need to increase sales to keep their dream business alive. I felt their pain (YOUR pain!) and wanted to help solve this problem.

In a nutshell, the Power of Wine Marketing is a program that gives you YEARS of successful branding and marketing experience and boils it down to a step-by-step, practical roadmap that will leave you with not only a deeper understanding of who you are, and who your customers are, but also the knowledge of exactly how to attract them, how to turn them into raving fans, and how to keep them coming back to your winery time and again!

No confusion. No ambiguity. We tell you EXACTLY what you need to know to get more customers and increase sales, plus we give you the tips and tools to do it AND save time! The steps we teach in this program have been researched, tested, and perfected on over a dozen wineries across the country AND on over 100 small businesses!

I understand you don’t have the time to invest in college level design and marketing courses, or wine marketing text books to learn everything on your own. And honestly, those costs would add up quickly!

We can save you time, money, AND hassle with the shortcut that is the Power of Wine Marketing online course. Shave time off the learning curve, and get everything you need to know – with instructions for HOW to do it – in one place!)

Is the Power of Wine Marketing program right for you?

The Power of Wine Marketing online course will empower you to make your dreams a reality!

This program is NOT for you:

If you’re expecting “overnight results” with “very little effort or work involved”. We provide the roadmap for success and tell you want to do, but only you can actually do it. And yes, it involves getting in the trenches and spending time on it. (Although, as noted earlier, POWM will save you tons of time AND money in the long run!)

If you “know all of this already” this might not be for you. My guess is we’ll be sharing with you some things you already know AND a lot of things you probably don’t. But, it’s all put together as a system for you to follow step-by-step. If you come in with the attitude that you know everything and are looking for some kind of miracle pill, this program isn’t for you.


Power of Wine Marketing is a 100% digital online course that you can access anytime from any device


What you will learn

This program is THE roadmap for you to learn step-by-step how to grow your winery. Years of branding and marketing knowledge gained from working with wineries around the country is literally at your fingertips!

You will learn effective branding and wine marketing strategies, tips, and tools you actually can apply to your own business so that next year can be your best year yet!

As soon as you register, you’ll receive instant access (via user name and password) to the entire Power of Wine Marketing online course. This is the same process we’ve used over the last 10+ years to create unforgettable brands and successful marketing plans for over a dozen wineries and 100 small businesses.

We created this 100% online program so you can learn at your own pace from anywhere – your home, your tablet, or even your phone. Plus, we include videos, PDFs, and audio files so you can watch, read, AND listen to the information.

The Power of Wine Marketing Online Course includes

INTRO MODULE: Step-by-step directions for the course

A: Why You Need a Brand (Hint: it’s not just a logo!)

B: How to Create an Unforgettable Brand

Design Secrets to Grow Your Brand

A: How to Be a Detective + 4 Things You Need to Know (aka “Market Research”)

B: 5 Ways to Perform Low-cost Research

C: The Secrets of Writing an Effective Survey

How to Avoid Spinning Your Wheels and Wasting Money (aka “Planning”)

The Top 13 Website Strategies to Get More Customers Online

How to Tackle Social Media and Create a Strong Online Presence for Your Winery

Two Key Content Marketing Strategies You Need to Use Now

How to Advertise Your Winery Like a Pro

The Pied Piper of Winery Promotions…Get Customers to Follow You Home

I Heard it Through the Grapevine (Online Reviews)

These valuable BONUSES also are included:

Brand Builder Worksheet + Adjectives That Work

7 Step Design Checklist for Your Brand

“What You Need to Know” Research Jumpstart Worksheet

Marketing Plan Worksheet

Customer Survey Template + 6 Survey Mistakes to Avoid

Website Checklist to Optimize your Online Presence

2016 Marketing Calendar Template + ROI Calculator (Excel)

One of the tools my clients most commonly request is an easy way to create a marketing plan for their business. Michelle has worked her marketing magic and created an Excel document that not only helps plan your year, but also has a built-in an ROI calculator. Enter in the costs of various advertising and the spreadsheet automatically calculates your ROI and conversion rate for each opportunity to help you decide which type of advertising is best for you!

Access to a private Facebook group just for wineries to network, share ideas, and support each other

Plus, my most popular presentation: How to increase your retail sales with wine label design!

Rebecca understands how hard it is to fit in marketing tasks while operating a working winery.

Phyllis M.

Awesome brain jump start..

Cindy D.

Simply put, you are the best!

Bob E.

This information is going to have a HUGE impact on my winery!

Greg S.

I’m so impressed at how you captured the essence of business in an elegant yet simple way. I highly recommend!

Phil G.

I have already plowed through several modules. I love your passion, enthusiasm, and content delivery. You made the ‘boring’ stuff fun and the ‘complicated’ stuff easy! I now have a strong foundation on which to build, and I look forward to learning more. Thank you so much for creating this online course for wineries!

Sam C.

I knew if I didn’t sign up that I would feel guilty. Guilty for not pursuing my dream, and guilty for not acting on my instincts.

Sarah R.

Since the inception of our relationship with Becca, our brand development has only achieved greater progress. It is evident that your attitude on brand development is to empower all of the ideas given by her client, while using your expertise to steer us in the right direction. We would like to officially thank you, and say how pleased we are to continue the design and branding process with you.

The information I have learned in the past few days has been PRICELESS! Mind blown. I cannot stress enough just how powerful the Power of Wine Marketing has been so far. It’s one heck of a learning experience!

Bill T.

Wondering if it will be worth it?

Well, as with all things, a positive attitude and follow-through will take you far! So if you’re here to learn, grow, and improve your business, the answer is YES. A thousand times yes!

Imagine with us for a minute… You’re investing in your business because you’re investing in your future. A future that includes a successful winery with a memorable brand and lots of loyal customers.

So the better question is: what will it mean for you if you don’t register? Perhaps another year of stagnant, or even falling sales? Wasted time and money trying to find something that works? More sleepless nights spent wondering and worrying how to change things for the better?

You can learn it on your own – which takes lots of time and trial

You could hire someone like us – designer + marketing consultant team – or an ad agency for a one-time fee. For everything we provide in this course, it would cost between $10k – $40k depending on your goals and market.

You can join the Power of Wine Marketing and learn to do-it-yourself!


Your seat is waiting

So what is this worth to you and your winery’s future? Well, for you to get this detailed branding and marketing coaching from an agency, it could cost you anywhere from $10k-$40k. Or you could try to figure it out on your own. That would take you several years and lots of heartache (and tears) with all the experimentation, trial and error.

So then the question becomes, what does this program mean to you and your business? The word we keep coming back to is CHANGE. Because that’s what the PWM online course does; it changes things.

It changes the accessibility you have to branding and marketing experts + support (no more doing it alone).

It changes the way you see and understand branding and marketing (no more wondering what works).

It changes the future by teaching you how to craft your own brand story, how to create and implement your marketing strategy, how to develop your own engaging content, and how to attract new customers and increase sales.

Get started on your personal path to wine marketing prowess!

Which package do you need?

Having worked directly with small businesses for 10+ years, we understand that some wineries are struggling to find the money to invest in their business. We believe in the roadmap we’ve created for you, and we believe in YOU, so we want to make the Power of Wine Marketing accessible to everyone. With that in mind, we’ve created two different packages to meet your needs and your budget.

Please note that the second package has limited availability. We wouldn’t take on more wine marketing partners than we could successfully coach, and we need to be focused on helping those who are committed to acting NOW:

Instant usage of entire course
Exclusive Facebook Group
100% online: tablet, phone or desktop
30 day Guilt-free Money Back Guarantee



Plus, Think Tank

Includes everything in the online course
Plus, 3 one hour phone consultations with insights and recommendations
Space is limited to 5 participants



30 Day Guarantee

We know you might be thinking, but what if I change my mind?! We’re so confident that you’ll succeed using the steps we’ve outlined for countless other businesses that we’re offering a 30-day money back guarantee. So go ahead and register. Explore the content. If it’s not what you expected – or you decide it’s just not for you – let us know within 30 days and we’ll refund you. There’s ZERO risk.

FAQs & Reminders

Support is solely provided by Rebecca and Michelle. If you need help, have a question, or want to share your story, challenges, and successes as you go through this course, we’re here for you! Feel free to contact us at anytime at

Our program is designed for winery owners and wine marketing managers who want to get more customers and increase sales, but struggle with how to do it, how to stand out from the competition, how to learn what really works, how to avoid overwhelm, and how to save time.

This program is not for anyone looking for overnight results or a quick fix. Also, it’s not for those who don’t want to put in the work they need to be successful.

Nope! The Power of Wine Marketing program is 100% online (all digital!). Not only can you login anytime you want from anywhere (and go at your own pace), you also can download everything and take it with you. Plus, we include videos, PDFs, and audio files so you can watch, read, AND listen to the information.

Here’s the good news: there’s no time limit on access to the program. If you need three months to finish, that’s okay. You can pop in and out and make progress at your speed. There’s no such thing as late homework around here. Just empowerment and beautiful, wonderful progress. The best part is: even if you commit to improving your business by just 1% every week, that’s 52% better in just one year!

Instant usage of entire course
Exclusive Facebook Group
100% online: tablet, phone or desktop
30 day Guilt-free Money Back Guarantee



Plus, Think Tank

Includes everything in the online course
Plus, 3 one hour phone consultations with insights and recommendations
Space is limited to 5 participants